Corporate Training | ETAL Consulting

OUR CORPORATE TRAINING OFFER

Introduction to Marketing Concepts	Market Research for Marketers
Principles of Marketing Organizational Analysis Environmental Analysis Consumers and Business Buyers Behaviour Market Segmentation, Targeting and Positioning Product and Brand Strategy Pricing Strategies Integrated Marketing Communications Introduction to Marketing Research Introduction to International Marketing	The Role of Market Research An Overview of The Research Process Ethical Issues in The Research Process Research Proposal Writing Exploratory Research and Qualitative Analysis Quantitative Research Techniques Measurement Concepts Sampling and Fieldwork Introduction to Data Analysis and Presentation Communicating Research Results
Data Analysis for Managers and Marketers	Project Management
Basic Statistical Methods Statistical Methods for Managers and Marketers Forecasting and Predictive Modelling Demand Estimation and Price Elasticity Driving Efficiency From Advertising Marketing Metrics and ROI measurements Introduction to Data Mining Data Mining Applications in Marketing Clustering and Segmentation Analysis Association Analysis	Initiating the Project Requirements Gathering Techniques Resource Planning Process Diagramming and Charting Techniques Project Performance Metrics Risk Identification and Management Accounting and Cost Management for Project Planning Change Management Techniques Project Review Techniques Presentation Tools and Report Writing
Finance for Non-Financial Professionals	Product Management and Marketing
Introduction to Accounting Concepts and Principles Understanding Financial Statements for Board Members Introduction to Management Accounting Introduction to Capital Budgeting Investment Appraisal Tools Taxation Foreign Exchange Implications Finance for HR, Sales and Marketing Professionals Finance Role in Enhanced Decision Making Financial Reporting Techniques	Strategic Role of Product Management and Innovation Assessing Market and Opportunity Identification Creativity and Product Concepts Building Product Portfolio Successful Product Launch Techniques Product Positioning and Customer Analysis Leading Product Team Managing Innovation Dealing with Uncertainty Personal Selling
Media Release & PR Writing	Business and Marketing Writing
Basic Principles of Good Writing Techniques Grammar, Punctuation and Word Precision Press and Media Release Basics Determining Target Audience Planning the message and Creative Writing Elements of Good Media Release Formatting Media Release Online Distribution Strategies Selling in – How To Get Press Interested in Stories Review of Common Mistakes and How to Avoid Them	Basic Principles of Good Writing Techniques Grammar, Punctuation and Word Precision Effective Communication with Target Audience Writing Executive Papers and Board Papers Writing Business E-mails, Memos and Meeting Minutes Writing Bids and Tenders Writing Customer Focused Letters, Promotional Materials and Offers Writing Business Case Studie Writing Formal Reports Writing Business Plans
Business Communication Skills for ESL	Social Media Applications for Business and Marketing
How to Communicate with Diplomacy, Tact and Credibility Business Conversation and Executive Speaking Using Listening Skills to Create High Impact messages Assertiveness and Influence Asking and responding to queries Understanding Body Language Developing Effective Presentation Skills Turning Data into Compelling Presentations Presentation Pitching Techniques Online and Telephone Conferencing Presentation Skills	Communication in Social Networking Environments Overview of Main Social Media Platforms Managing Information on Social Media Platforms Social Media for Sales, Reputation, Support and Feedback Utilising Social Media for Marketing & Promotion Use of Social Media for Workforce Engagement Integrated Social Media Strategies Managing Online Presence Social Media Analytics and Performance Measures Risks Associated with Social Media
Writing for the Web	Sales Management
Credible and Persuasive Writing Techniques Adapting Writing Style to the Web Analysis of Online Writing Structure and Style Compiling Accurate and Persuasive Headings and Summaries Stimulating Reader's Feedback and Interaction Layout and Typography Use of Images Getting your Message to the Target Audience Dealing with International Audience Critical Reviews of Selected Examples	Analysis of Customer Needs Customer Acquisition and Retention Distribution Channels Use of Technology for Effective Selling Confidence Building Negotiation Techniques Value Creation Techniques Recruiting High Performing Sales People Managing Sales Team Planning and Forecasting